welcomes new customers with an automatic message
Active automationSegmented communication that enhances the customer experience
Uses WPP Marketing automations and segmentation in detail to keep customers informed and engaged.
Summary: Reduction of manual work, increased campaign organization, improved customer experience by receiving relevant and timely messages, and creation of an efficient communication cadence.
A feature connected to the customer's real workflow.
Detalhadamente is a stationery shop offering products such as agendas, planners, notebooks, pads, stickers, pens, as well as gifts and items for decoration and household use, serving students, professionals and people seeking organization. Keep customers informed and engaged throughout the entire purchase journey, from initial reception to post-sale, by creating personalized and effective communication.
Message automation to welcome new customers, confirm approved orders, and provide shipping and tracking updates, combined with audience segmentation by tags to avoid generic communication and spam.
01
mantém clientes informados
02
evita comunicação genérica e spam
03
reduces manual work
04
organiza campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam by keeping the customer informed and engaged with relevant messages at the right time, reducing the team’s manual work. Implement welcome, order confirmation and shipping update automations via WPP Marketing, together with the use of tag-based segmentation to organize and target specific campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation to target specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents overload of irrelevant messages
automation reduces manual effort and increases efficiency
mensagens personalizadas melhoram engajamento
campaign organization makes management and results easier
Expand the use of targeting for repurchase and review campaigns, and integrate new features to support ongoing customer retention and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.