automatically welcome new customers with message
Active automationSegmented communication that enhances the customer experience.
It extensively uses automations and segmentation from WPP Marketing to keep clients informed and engaged.
Summary: Reduction of manual work, increased campaign organization, improved customer experience by receiving relevant and timely messages, and creation of an efficient communication cadence.
A feature connected to the client's real routine.
In detail, it is a stationery store that offers products such as planners, agendas, notebooks, blocks, stickers, pens, as well as gifts and items for decoration and household utilities, serving students, professionals, and people seeking organization. Keeping customers informed and engaged throughout the entire purchase journey, from initial reception to post-sale, creating personalized and effective communication.
Message automation to welcome new customers, confirm approved orders, and update on shipping and tracking, combined with audience segmentation by tags to avoid generic communication and spam.
01
mantém clientes informados
02
evita comunicação genérica e spam
03
reduces manual work
04
organiza campanhas por segmento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, keeping the customer informed and engaged with relevant messages at the right time, reducing the manual work of the team. Implementation of automation for greetings, order confirmation, and shipping updates via WPP Marketing, combined with the use of segmentation by tags to organize and target specific campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentation by tags to target specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents overload of irrelevant messages
automation reduces manual effort and increases efficiency
mensagens personalizadas melhoram engajamento
campaign organization facilitates management and results
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new features for ongoing support and customer loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.