welcomes new customers with an automatic message
Active automationSegmented communication that values authentic customers
Online jewelry store uses automations and segmentation to engage and recover customers with personalized messages.
Summary: Improved campaign organization by segment, increased customer engagement with personalized messages, recovery of sales opportunities, and reduced manual work in communication.
A feature connected to the customer's real workflow.
Online store selling jewelry accessories and semi-jewelry such as studs, hoop earrings, handcrafted earrings, bangles, necklaces and glasses cases, focused on authentic women. Operates in Colombia with an integrated e-commerce platform. Engage new customers, recover abandoned carts and encourage the first purchase with automated, segmented messages for different audiences.
Use automations configured to send welcome messages to new customers, re-engage customers who abandoned their cart, and encourage first purchases. Tag-based segmentation lets you avoid generic communication by sending specific messages to audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, and recover lost sales opportunities due to cart abandonment. Implement message automations with tag-based segmentation, integrated with the e-commerce system, to send specific and timely communications such as welcomes, cart recovery, and incentives for first purchase.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
first-purchase incentive with personalized messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with e-commerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation increases relevance and prevents spam
automation reduces manual effort and improves efficiency
mensagens oportunas ajudam a recuperar vendas perdidas
Focusing on the target audience improves engagement
Expand the use of segmentation to include repurchase and feedback campaigns, as well as explore new automations for customer support and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.