automatically welcome new customers with message
Active automationSegmentation and automation for personalized engagement
Avs Studio uses WPP Marketing for welcome automation and targeted campaigns, emphasizing the exclusivity of handcrafted jewelry.
Summary: Reduces manual work in communication, increases engagement through personalized messages, and efficiently organizes campaigns by customer segments, strengthening the relationship and the perception of exclusivity of the brand.
A feature connected to the client's real routine.
Avs Studio is a brand of handmade silver jewelry in Tel Aviv, with a modern design and a focus on consumers seeking unique accessories for daily use. Welcoming new customers with automated messages and organizing segmented campaigns for different audiences, valuing the brand's exclusivity and avoiding generic communication.
Use automation to send welcome messages to new customers and segmentation by tags to separate audiences such as new customers, at-risk customers, and best customers, ensuring targeted and relevant campaigns.
01
automação de mensagens de boas-vindas
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Segmented campaigns by tags
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evita comunicação genérica e spam
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strengthens customer relationships
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and relevant communication for different customer profiles, avoiding generic messages that could compromise engagement with the artisanal jewelry brand. Implementation of welcome automation and use of segmentation by tags to create targeted campaigns, ensuring each audience receives messages appropriate to their profile and purchase moment.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation uses tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are targeted according to customer profile and behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid generic messages
automation facilitates initial engagement with new customers
integration with e-commerce makes communication more efficient
Expand the use of automations for abandoned cart messages and repurchase campaigns, as well as explore additional integrations to enrich customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.