keeps the customer informed about shipping and tracking
Active automationSegmentation and automation for effective engagement in natural supplements
Pure Health USA uses automation and segmentation to communicate natural supplements, keeping customers informed and encouraging repeat purchases.
Summary: Reduced manual work in communication, increased relevance of sent messages, better organization of campaigns by segment, and keeping customers informed about their orders.
A feature connected to the customer's real workflow.
Pure Health USA distributes natural dietary supplements with innovative formulas for weight loss, fat burning, health, beauty, and fitness, serving an audience interested in natural health, fitness, and beauty. Keep customers informed about their orders, encourage repeat purchases, and avoid generic communication through targeted campaigns.
Use automation to update active shipping and run mass campaigns segmented by tags that separate audiences like new customers, at-risk customers, inactive users, and recent buyers, avoiding spam and increasing message relevance.
01
mantém clientes informados sobre envio
02
evita comunicação genérica e spam
03
organiza campanhas por segmento
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized, relevant communication for different audiences without creating spam, while keeping customers informed about order status in a natural supplements e-commerce. Implement active shipping-update automation and segmented mass campaigns via WPP Marketing, using tags to separate audiences and target specific messages according to customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
active shipping update automation
This step keeps service, sales, campaign or support connected to the conversation history.
04
campanhas em massa segmentadas por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
envio de mensagens específicas para públicos distintos
This step keeps service, sales, campaign or support connected to the conversation history.
06
integration with the Wix platform for e-commerce management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents spam and increases relevance
automação reduz esforço manual
Keeping customers informed improves the experience
organization by segments makes campaign management easier
Enable new automations such as welcome messages and order confirmation, expand targeting for repurchase and review campaigns, and explore additional integrations for customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.