automatically welcome new customers with message
Active automationSegmented communication that strengthens the local cycling community
Cycling portal in Puerto Rico uses automation and segmentation to engage cyclists with relevant content and offers.
Summary: Improved engagement with the audience, efficient campaign organization by segment, and maintenance of relevant communication that strengthens the local cycling community.
A feature connected to the client's real routine.
Puerto Rico Cycling, Inc. is a portal dedicated to cycling in Puerto Rico, offering news, event calendar, photos, and an online store for cyclists of all ages and levels, both recreational and competitive. Keep cyclists informed and engaged with relevant content and personalized offers, avoiding generic communication and spam.
Use automation to send welcome messages to new customers and segment by tags for targeted campaigns to specific audiences such as new cyclists, active riders, and at-risk groups.
01
Avoids generic communication and spam
02
Engajamento segmentado
03
Redução de trabalho manual
04
Community strengthening
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a diverse community of cyclists without overwhelming users with irrelevant or generic messages. Implement welcome automation and use tag segmentation for targeted campaigns, ensuring personalized and relevant communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages for new clients
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Send relevant content and offers according to audience profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação aumenta a relevância das mensagens
Automation reduces manual effort in relationship management
Personalized communication strengthens the community
E-commerce platform integration facilitates experience
Expand automation use for repurchase messages and support, as well as integrate reviews to improve customer experience.
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