welcomes new customers with an automatic message
Active automationSegmented communication that strengthens the local cycling community
Cycling portal in Puerto Rico uses automation and segmentation to engage cyclists with relevant content and offers.
Summary: Improved engagement with the audience, efficient organization of campaigns by segment, and maintenance of relevant communication that strengthens the local cycling community.
A feature connected to the customer's real workflow.
Puerto Rico Cycling, Inc. is a portal dedicated to cycling in Puerto Rico, offering news, an event calendar, photos and an online shop for cyclists of all ages and levels, both recreational and competitive. It keeps cyclists informed and engaged with relevant content and personalized offers, avoiding generic communication and spam.
Use automation to send welcome messages to new customers and segment by tags for targeted campaigns to specific audiences, such as new, active, and at-risk cyclists.
01
Avoid generic communication and spam
02
Engajamento segmentado
03
Redução de trabalho manual
04
Community Empowerment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a diverse community of cyclists without overwhelming users with irrelevant or generic messages. Implement welcome automation and use tag-based segmentation for targeted campaigns, ensuring personalized and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending relevant content and offers according to the audience profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância das mensagens
Automation reduces manual effort in customer relationships
Personalized communication strengthens the community
Integration with e-commerce platform enhances experience
Expand the use of automations for repurchase and support messages, and integrate reviews to enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.