recover customers who started a purchase but didn’t finish
Active automation · with mediaAutomatic recovery of abandoned carts to increase conversions
Dama K uses automation to recover customers who abandon their cart, keeping them engaged and making it easy to complete the purchase.
Summary: Improves re-engagement with interested customers, reduces manual follow-up work, and increases communication efficiency, contributing to higher engagement and potential order completion.
A feature connected to the customer's real workflow.
Dama K is an online store specializing in women's fashion, offering clothing and accessories focused on style and quality. It operates in Brazil with an integrated e-commerce platform to simplify sales and communication. Re-engage customers who started a purchase but didn’t complete it, encouraging order completion and reducing cart abandonment.
The automation sends automatic messages to customers who abandoned their cart, reminding them of the selected products and encouraging them to complete the purchase in a personalized and timely manner.
01
re-engage interested customers
02
reduces manual work
03
improves customer experience
04
increases conversion potential
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce the number of abandoned carts and increase conversion rate without sending intrusive messages or spam to customers. Implementation of abandoned cart recovery automation via WPP Marketing, which sends automated, segmented messages to customers who didn’t complete their purchase, making it easy to return to the site.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart identification
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of personalized messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
purchase completion incentive
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation makes communication efficient
segmented messages prevent spam
cart recovery is strategic for conversion
technological integration is essential
Evaluate activating other automations such as welcome messages for new customers and incentives for first purchases, and explore segmentation for mass campaigns to expand engagement with different customer profiles.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.