recovers customers who started but did not complete a purchase
Active automation · with mediumAutomatic recovery of abandoned carts to increase conversions
Dama K uses automation to re-engage customers who abandon carts, maintaining interest and facilitating purchase completion.
Summary: Improves engagement with interested customers, reduces manual follow-up work, and increases communication efficiency, contributing to greater engagement and order completion.
A feature connected to the client's real routine.
Dama K is an online store specializing in women's fashion, offering clothing and accessories with a focus on style and quality. It operates in Brazil with an integrated e-commerce platform to facilitate sales and communication. Re-engaging customers who started a purchase but did not complete it, encouraging order completion and reducing cart abandonment.
The automation sends automatic messages to customers who abandoned their carts, reminding them of selected products and encouraging personalized and timely purchase completion.
01
retains interested customers
02
reduces manual work
03
improves customer experience
04
increases conversion potential
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce the number of abandoned carts and increase the conversion rate without creating intrusive or spammy communication for customers. Implementation of abandoned cart recovery automation via WPP Marketing, which sends automatic and segmented messages to customers who did not complete their purchase, facilitating return to the site.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
identification of abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
automatic delivery of personalized messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
encouragement for purchase completion
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce platform
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation facilitates efficient communication
segmented messages avoid spam
cart recovery is strategic for conversion
technological integration is essential
Evaluate activation of other automations such as welcome messages for new customers and first purchase incentive, as well as exploring segmentation for mass campaigns to expand relationships with different customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.