welcomes new customers with an automatic message
Configured time: 0Segmented communication that values each women's fashion customer
Todas Na Modinha uses automation and segmentation to engage customers with personalized messages.
Summary: Improves customer engagement through personalized messages, reduces manual work with automations, and efficiently organizes campaigns by segments, delivering a more relevant shopping experience.
A feature connected to the customer's real workflow.
Todas Na Modinha is an online women's fashion store offering a wide variety of everyday clothing and accessories, focused on an audience interested in casual, relaxed style. It operates on an e-commerce platform integrated with Nuvemshop and seeks to strengthen customer relationships through efficient, segmented communication. Create personalized, segmented messaging to welcome new customers and maintain relevant contact with different profiles, avoiding generic messages and spam.
Use automation to send immediate welcome messages to new customers, and segment your database with tags to organize targeted campaigns for different audiences, such as new, active, and inactive customers.
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welcomes new customers with automated messages
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evita comunicação genérica e spam
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organiza campanhas por segmentos
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reduces manual work with automations
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close, personalized relationship with customers across a diverse base, avoiding mass messaging that could be perceived as spam or irrelevant. Implement automation for welcome messages and use tag-based segmentation to organize targeted campaigns, ensuring each audience receives communications appropriate to their profile and stage in the purchase cycle.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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automation sends immediate welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
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use of tags to segment distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
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targeted campaigns for each segment
This step keeps service, sales, campaign or support connected to the conversation history.
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integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic messages and improve relevance
automação reduz trabalho manual e agiliza comunicação
mensagens personalizadas fortalecem o relacionamento com o cliente
e-commerce integration makes campaign management easier
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart messages and repurchase incentives, and further deepen segmentation for even more targeted campaigns.
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