recovers customers who started but did not complete a purchase
Active automation · with mediumAbandoned cart recovery to keep customers engaged
Autoamor Book uses automation to recover customers and avoid generic communication.
Summary: Helps recover sales opportunities, reduces manual follow-up work, and keeps clients informed and engaged with the content and products offered.
A feature connected to the client's real routine.
First Me, The World Afterwards is a book aimed at women seeking to regain self-love and self-care, also offering community, a loyalty program, and related events. The business operates in the digital products segment, focusing on personal development content. Recover clients who started purchasing the book but did not complete the transaction, avoiding lost opportunities and keeping the audience engaged.
The cart recovery automation sends segmented messages to customers who showed interest but did not complete their purchase, avoiding generic communication and spam.
01
Sales opportunity recovery
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Maintaining client engagement
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover potential clients who abandon the purchasing process without overwhelming them with messages or irrelevant communication. Implementation of WPP Marketing’s abandoned cart recovery automation, which sends segmented messages to efficiently reignite customer interest without overloading communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of clients who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of segmented messages to these clients
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Recapturing interest and stimulating purchase completion
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Keeping the customer informed helps with engagement and conversion
Evaluate activation of other automations such as welcome messages, order confirmation, and incentives for first purchase, expanding customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.