recover customers who started a purchase but didn’t finish
Active automation · with mediaAbandoned cart recovery to keep customers engaged
Self-love book uses automation to recover customers and avoid generic communication.
Summary: Helps recover sales opportunities, reduces manual follow-up work, and keeps customers informed and engaged with the content and products offered.
A feature connected to the customer's real workflow.
Primeiro Eu, O Mundo Depois is a book aimed at women seeking to reclaim self-love and self-care; it also offers a community, loyalty program and related events. The business operates in the digital products segment, focusing on personal development content. Recover customers who started purchasing the book but did not complete the transaction, avoiding lost opportunities and keeping the audience engaged.
The abandoned cart recovery automation sends targeted messages to customers who showed interest but didn’t complete their purchase, avoiding generic communication and spam.
01
Recovery of sales opportunities
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Customer engagement maintenance
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover potential customers who abandon the purchase process without generating excessive messages or irrelevant communication. Implementation of WPP Marketing's abandoned cart recovery automation, which sends segmented messages to efficiently regain customer interest without overloading communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of segmented messages to these customers
This step keeps service, sales, campaign or support connected to the conversation history.
03
Recovery of interest and encouragement to complete the purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Keeping the customer informed helps with engagement and conversion
Evaluate triggering other automations such as welcome messages, order confirmations and first-purchase incentives to deepen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.