re-engage customers after purchase with return incentives
Configured time: 21 · with mediaSprinklesFit strengthens customer relationships through automation and segmentation
SprinklesFit uses repurchase automation and segmentation to engage customers of vegan and natural products.
Summary: Reduced manual work in campaign management, increased relevance of messages sent, keeping the customer informed and encouraged to make repeat purchases, and efficient organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
SprinklesFit offers vegan confectionery products that are sugar-free, gluten-free, lactose-free and 100% natural, with a registered patent. Its target audience is vegan consumers, people with dietary restrictions and pastry chefs seeking healthy, natural options. Maintain customer engagement after purchase, encourage repeat purchases and avoid generic communication that could be perceived as spam.
Through coupon-based repurchase automation, customers receive incentives for new purchases after a configured period. Segmentation is done using tags to separate specific audiences, such as new, active, and inactive customers, ensuring personalized and relevant messages.
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Incentivo à recompra com cupom
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Segmented and personalized communication
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Reduction of generic messages and spam
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Automation that reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a segmented, discerning audience with dietary restrictions without overwhelming them with generic messages or spam, while encouraging repeat purchases in a natural and vegan products market. Implement repurchase automation with an active coupon, detailed tagging-based segmentation for targeted messaging, and integration with the e-commerce platform to track purchase behavior and personalize communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Customer segmentation by specific tags
The company quickly understands where WhatsApp fits into the journey.
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Automatic sending of discount coupon after configured period
This step keeps service, sales, campaign or support connected to the conversation history.
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E-commerce platform integration for order tracking
This step keeps service, sales, campaign or support connected to the conversation history.
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Campanhas direcionadas para públicos segmentados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Repurchase automation is effective for keeping customers active
E-commerce integration makes personalization and monitoring easier
Focusing on the audience's specific needs improves engagement
Expand the use of segmentation to include targeted campaigns for at-risk and inactive customers, explore new automations for abandoned cart and support messages, and enhance integration with other tools for greater personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.