welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient engagement of football fans
Sette Sports uses automations and segmentation to personalize communication and improve the customer experience.
Summary: Improve customer experience with relevant and timely communication, reduce manual team effort, efficiently organize campaigns by segment, and increase target audience engagement.
A feature connected to the customer's real workflow.
Sette Sports is a store specialized in selling football team shirts from around the world, with name and number customization, focused on supporters and football fans seeking official and promotional products. Ensure personalized and efficient communication for different customer segments, keeping them informed about orders, shipments and news, avoiding generic messages and spam.
Use automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to separate audiences such as new customers, recent buyers and inactive customers, enabling targeted campaigns.
01
automated onboarding of new customers
02
automatic order confirmation
03
atualização de envio e rastreamento
04
comunicação segmentada e personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic or irrelevant messages, while reducing manual work in communication. Implement automations configured to welcome new customers, confirm orders, and update shipping information, combined with segmentation that enables campaigns targeted to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic messages at key points in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation uses tags to separate audiences and target campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de e-commerce permite atualização em tempo real
This step keeps service, sales, campaign or support connected to the conversation history.
04
avoid generic messages and spam by targeting specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é fundamental para evitar comunicação genérica e aumentar relevância
automação reduz esforço manual e mantém clientes informados
e-commerce integration is essential for message speed and accuracy
communication programs should be adapted to different customer profiles
Expand the use of segmentation for promotional and repurchase campaigns, and explore additional evaluation and support features to deepen customer relationships.
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