activates customers post-purchase with return incentives
Configured time: 15 · with mediumIntelligent segmentation and automation for engagement and repurchase
Mooca Discos uses repurchase automation and segmented campaigns to keep customers active and engaged.
Summary: Reduction of manual work in communication, maintaining informed customers stimulated for new purchases, in addition to efficient organization of campaigns by specific segments.
A feature connected to the client's real routine.
Mooca Discos is an online store specialized in selling new and used vinyl records and CDs, with shipping throughout Brazil, acting as a music marketplace with a varied catalog for collectors and music lovers. Encourage repurchase and customer engagement through segmented messages and automations that incentivize return with coupons.
Use of active automation to send repurchase coupons after the configured period, combined with bulk campaigns with label segmentation for specific audiences, preventing generic messages and spam.
01
stimulates repurchase with incentives
02
evita comunicação genérica e spam
03
mantém clientes informados
04
reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers active and engaged in a marketplace with a wide variety of physical products, avoiding generic communication that can be perceived as spam. Implementation of repurchase automation with coupons via WPP Marketing and segmentation campaigns with labels, ensuring personalized messages for different customer profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
Recent use: Order Shipping: occasional use
Recent use: Order Paid: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automatic sending of coupons after purchase to encourage return
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
campanhas em massa segmentadas por etiquetas para públicos específicos
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
integration with e-commerce platform for updates and communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
occasional use of messages to maintain relevance
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita desgaste da marca por mensagens genéricas
Automation facilitates constant communication without increasing manual work
Incentives like coupons help create a repurchase cadence
Integration with platform and segmentation are essential for efficiency
Expand automations to other stages of the purchase cycle, such as order confirmation and shipping updates, as well as explore new segments for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.