welcomes new customers with an automatic message
Active automationSegmented communication that values each customer
Aromátic Scented Candles uses automation and segmentation to engage customers with personalized messages.
Summary: Reduction of manual work in communication, better organization of campaigns by segment, and strengthening customer relationships through personalized, targeted messages.
A feature connected to the customer's real workflow.
Online store focused on scented candles and aromatic products for fragrancing spaces, shipping throughout Brazil. The target audience is consumers interested in home fragrances who seek quality and variety. Welcome new customers, strengthen relationships, and avoid generic communication through effective segmentation.
Use automation to send welcome messages to new customers and tag-based segmentation to target specific campaigns to distinct audiences, such as new customers, at-risk customers, and recent buyers.
01
Automatic onboarding of new customers
02
Segmented communication to avoid spam
03
Personalized messages for different profiles
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close and efficient relationship with customers in a competitive market by avoiding generic communications that may push your audience away. Implement welcome automation and use advanced segmentation via tags to organize targeted campaigns, ensuring relevant and timely messages for each customer group.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Targeted campaigns avoid generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Personalized messages strengthen customer relationships
Integrations make it easier to manage and update data
Expand the use of automations to cart messages, repurchase and support, and explore integrations to further optimize the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.