automatically welcome new customers with message
Active automationSegmented communication that values each customer
Aromatic Scented Candles use automation and segmentation to engage customers with personalized messages.
Summary: Reduction of manual work in communication, better organization of campaigns by segment, and strengthening the bond with customers through personalized and targeted messages.
A feature connected to the client's real routine.
Online store focused on scented candles and aromatic products to perfume environments, with shipping throughout Brazil. The target audience is consumers interested in home fragrances who seek quality and variety. Welcome new customers, strengthen relationships, and avoid generic communication through efficient segmentation.
Use of automation to send welcome messages to new customers and segmentation based on tags to direct specific campaigns to different audiences, such as new customers, at-risk customers, and recent buyers.
01
Automatic reception of new customers
02
Segmented communication to avoid spam
03
Personalized messages for different profiles
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close and efficient relationship with customers in a competitive market, avoiding generic communications that could alienate the audience. Implementation of welcome automation and use of advanced segmentation via tags to organize specific campaigns, ensuring relevant and timely messages for each customer group.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new clients
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Targeted campaigns avoid generic communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Personalized messages strengthen customer relationships
Integrations facilitate data management and updates
Expand the use of automations for cart messages, repurchase, and support, as well as explore integrations to further optimize the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.