welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance the customer experience
Allana Brand uses automations and segmentation to engage customers with personalized messages and avoid spam.
Summary: The solution helps recover sales opportunities, keeps customers informed about their orders, reduces the team's manual work and organizes campaigns by segments, enabling more efficient and personalized communication.
A feature connected to the customer's real workflow.
Allana Brand is a women's fashion label offering stylish, comfortable clothing with attitude, celebrating the essence of women across different moments. Its e-commerce is hosted on Nuvemshop and serves customers looking for women's fashion with a variety of styles and sizes, including plus-size fashion. Create segmented, automated communication to engage customers at different stages of their journey, recover lost sales, encourage first-time purchases, and keep customers informed about their orders—avoiding generic messages and spam.
Through the WPP Marketing platform, Allana Brand uses automations configured to welcome new customers, recover abandoned carts, encourage the first purchase, notify about paid and canceled orders, and remind about pending payments. Campaigns are segmented based on tags that separate audiences such as new customers, at-risk customers and recent buyers, ensuring relevant and personalized messages.
01
Abandoned cart recovery
02
Incentivo à primeira compra
03
Order confirmation and updates
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and personalized for different customer profiles, avoiding spam and generic messages that could harm the customer experience and brand reputation. Implement marketing automations integrated with e-commerce, tag-based segmentation to create specific audiences, and automated messages that follow the customer from initial contact through post-sale, including cart recovery and payment reminders.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automationengages the customer at the moment they show interest
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Cart Recovery: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic sending of payment reminders and order confirmations
This step keeps service, sales, campaign or support connected to the conversation history.
04
Recuperação automática de carrinhos abandonados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Communication without spam or generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e aumenta eficiência
Personalized messages strengthen the relationship with the customer
Integrating automations with e-commerce boosts results
Expand the use of automations to include shipping updates and tracking, and explore targeted mass campaigns to increase engagement and repeat purchases across different customer profiles.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.