re-engage customers after purchase with return incentives
Configured time: 15 · with mediaSmart segmentation and automation for engagement and repurchase
Mooca Discos uses repurchase automation and segmented campaigns to keep customers active and engaged.
Summary: Reduction of manual work in communication, keeping customers informed and encouraged to make new purchases, as well as efficient organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Mooca Discos is an online store specializing in the sale of vinyl records and CDs, new and used, with shipping throughout Brazil, operating as a musical marketplace with a varied catalog for collectors and music lovers. Encourage repeat purchases and customer engagement through segmented messages and automations that promote return visits with coupons.
Use active automation to send repurchase coupons after the configured period, combined with mass campaigns segmented by tags for specific audiences, avoiding generic messages and spam.
01
encourages repeat purchase with incentive
02
evita comunicação genérica e spam
03
mantém clientes informados
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers active and engaged in a marketplace with a wide variety of physical products, avoiding generic communications that can be perceived as spam. Implement repurchase automation with coupons via WPP Marketing and use tag-based segmented campaigns, ensuring personalized messages for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
Recent use: Order Shipping: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automatic sending of coupons after purchase to encourage repeat visits
This step keeps service, sales, campaign or support connected to the conversation history.
04
campanhas em massa segmentadas por etiquetas para públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
integration with e-commerce platform for updates and communication
This step keeps service, sales, campaign or support connected to the conversation history.
06
occasional use of messages to maintain relevance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita desgaste da marca por mensagens genéricas
automation makes constant communication easy without increasing manual work
Incentives like coupons help create a repurchase cadence
integration with platform and segmentation are essential for efficiency
Expand automations to other stages of the purchase cycle, such as order confirmation and shipping updates, and explore new segmentations for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.