automatically welcome new customers with message
Active automationAutomation and segmentation for qualified engagement on the loyalty blog
Blog uses automations and segmentation to engage audiences with personalized messages and keep customers informed.
Summary: Improvement in communication with the audience, reducing manual work with automations, higher qualified engagement, and keeping customers informed throughout the purchase and relationship process.
A feature connected to the client's real routine.
Specialized blog with tips, news, and strategies for customer loyalty, focusing on retention, cashback, CRM, and relationship marketing in Latin America. Target audience includes companies, marketing professionals, relationship managers, and entrepreneurs interested in improving retention and customer relations. Engage different audiences with personalized messages, automate essential communications, and avoid generic messages to increase retention and qualify relationships.
Uses automations to send welcome messages to new customers, automatic order confirmations, and shipment updates to keep customers informed. Segments the audience with labels for specific campaigns, avoiding spam and generic communication.
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automation of essential messages
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audience segmentation for targeted campaigns
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Reduction of manual work
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comunicação personalizada e relevante
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain the audience informed and engaged without generating generic messages or spam, as well as automating processes to reduce manual work and improve the customer experience. Implementation of automations for essential messages and label segmentation to send targeted campaigns to specific audiences such as new customers, at-risk customers, and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: New Customer (Welcome): one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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automatic sending of welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
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Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Audience segmentation by tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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evita comunicação genérica e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação é essencial para evitar spam e aumentar a relevância
automação reduz trabalho manual e melhora a experiência do cliente
keeping the customer informed strengthens the relationship and loyalty
digital loyalty programs should combine automations with precise segmentation
Expand segmentation use for mass campaigns with personalized messages, explore new automations for re-purchase and evaluation, and improve integrations for even more efficient support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.