recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and targeted campaigns for Watermelon Objetos
Watermelon Objetos uses automation to recover abandoned carts and run segmented campaigns, avoiding spam and improving engagement.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed, and creates an organized repurchase cadence by segments.
A feature connected to the customer's real workflow.
Watermelon Objetos is an Argentine store specializing in stationery and organization products such as planners, notebooks, and calendars, serving students, professionals, and people interested in planning. It offers conveniences like installment payments, discounts, and free shipping to some regions. Recover customers who started a purchase but didn’t complete it, and engage segmented audiences with relevant campaigns to strengthen relationships and encourage repeat purchases.
Use automation to send abandoned cart recovery messages, triggered 60 minutes after purchase interruption. Run mass campaigns segmented by tags that identify audiences such as new customers, at-risk, inactive, recent buyers, and best customers, avoiding generic communication or spam.
01
recuperação de carrinho abandonado
02
campanhas segmentadas
03
reduction of manual work
04
manutenção do cliente informado
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customer engagement in a competitive segment by avoiding generic communications that may be perceived as spam, and recover lost sales opportunities from abandoned carts. Implement abandoned cart recovery automation via WPP Marketing, combined with mass campaigns segmented by tags that classify customers according to their behavior and profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends message after 60 minutes of abandoned cart
This step keeps service, sales, campaign or support connected to the conversation history.
04
mass campaigns use tags to segment audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
06
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases the relevance of communication
automation reduces manual effort and improves efficiency
avoiding spam strengthens customer relationships
Cart recovery is essential to increase conversion
Expand the use of automations for order confirmations and explore new segmentations for even more personalized campaigns, strengthening relationships with different audiences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.