Effective segmentation for personalized communication in household utilities

Boxpeepr uses WPP Marketing for targeted campaigns that avoid spam and keep customers informed about bathroom products.

Household utilities Mass campaigns Segmentation WPP Marketing Personalized communication E-commerce

Summary: The solution helped organize campaigns by segment, reducing the risk of unwanted communication and keeping customers informed about products relevant to their household needs.

A feature connected to the customer's real workflow.

Boxpeepr is an online store based in Puerto Rico, specializing in bathroom and household sanitary products. Its target audience is residential consumers and homeowners seeking solutions for household utilities. Create digital marketing campaigns that reach segmented audiences to improve communication, avoid spam, and strengthen relationships with different customer groups.

Using the WPP Marketing platform, Boxpeepr segments its customers by specific tags, such as new customers, at-risk customers, inactive customers, recent buyers, and best customers, sending personalized bulk messages to each group.

01 evita comunicação genérica e spam

02 mantém clientes informados

03 organiza campanhas por segmento

04 strengthens relationships with customers

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

With a website and catalog focused on household utilities, Boxpeepr needed to avoid generic communications that could be perceived as spam, and to organize its campaigns for different customer profiles. Implemented mass campaigns with segmentation via WPP Marketing, using tags to separate audiences and target specific messages while keeping customers informed and engaged.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

segmentação por etiquetas para separar públicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

sending personalized messages in bulk This step keeps service, sales, campaign or support connected to the conversation history.

targeted campaigns for new, inactive and best customers Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

use of the WPP Marketing platform for campaign management Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Segmentation is essential to avoid spam and increase engagement

campaigns organized by profile make management and results easier

custom messages keep customers better informed and connected

Expand the use of automations for cart messages, repurchase and support, and integrate new features to further enhance the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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