Effective segmentation for personalized communication in household utilities

Boxpeepr uses WPP Marketing for targeted campaigns that avoid spam and keep customers informed about bathroom products.

Household utilities Mass campaigns Segmentation WPP Marketing Personalized communication E-commerce

Summary: The solution helped organize campaigns by segments, reducing the risk of unwanted communication and keeping customers informed about products relevant to their household needs.

A feature connected to the client's real routine.

Boxpeepr is an online store located in Puerto Rico, specializing in products for bathrooms and household sanitaryware. Its target audience is residential consumers and homeowners seeking solutions for household utilities. Create digital marketing campaigns that reach targeted audiences to improve communication, avoid spam, and strengthen relationships with different customer groups.

Using the WPP Marketing platform, Boxpeepr segments its customers by specific tags, such as new customers, at-risk customers, inactive, recent buyers, and best customers, sending mass personalized messages to each group.

01 evita comunicação genérica e spam

02 mantém clientes informados

03 organiza campanhas por segmento

04 strengthens customer relationships

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

With a website and catalog focused on household utilities, Boxpeepr needed to avoid generic communications that could be perceived as spam, as well as organize its campaigns for different customer profiles. Implementation of mass campaigns with segmentation via WPP Marketing, using tags to separate audiences and direct specific messages, keeping customers informed and engaged.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

segmentação por etiquetas para separar públicos Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

sending mass personalized messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

targeted campaigns for new, inactive, and best customers Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

use of the WPP Marketing platform for campaign management Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Segmentation is essential to avoid spam and increase engagement

organized campaigns by profile facilitate management and results

personalized messages keep customers more informed and connected

Expand the use of automations for cart messages, repurchase, and support, as well as integrate new features to further enhance the customer experience.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora