welcomes new customers with an automatic message
Active automationIntegrated automation to enhance the customer experience in luxury perfumery
Chic & Perfumados uses automations to improve communication and engagement with customers of imported perfumes.
Summary: Improved customer relationships, reduced manual work in communications, increased efficiency in recovering sales, and keeping customers informed throughout the entire buying journey.
A feature connected to the customer's real workflow.
Chic & Perfumados is an online store focused on selling imported luxury perfumes and globally sought-after fragrances, serving customers who seek sophisticated and exclusive products in the perfumery segment. Improve communication with customers, increase engagement, and simplify the purchase process through automated and personalized messages.
Implementation of automations that send welcome messages, abandoned cart recovery, order confirmation, shipping updates, pending payment reminders and cancellation notices, keeping the customer informed at every stage of the purchase.
01
recepciona novos clientes automaticamente
02
recover customers who abandoned their cart
03
mantem clientes informados sobre status do pedido
04
notifies about pending payments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication with customers at different stages of the buying journey, without overwhelming them with generic or irrelevant messages. Set up specific automations for each stage of the purchase process to keep customers informed and engaged with targeted, timely messages that strengthen relationships and facilitate completing sales.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic messages are sent at strategic moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
integração com plataforma de e-commerce para atualização em tempo real
This step keeps service, sales, campaign or support connected to the conversation history.
03
avoids generic communication by focusing on messages relevant to each stage
This step keeps service, sales, campaign or support connected to the conversation history.
04
use of automations to reduce manual work and increase efficiency
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
well-configured automation improves the customer experience
segmented communication prevents spam and increases engagement
E-commerce integration is essential for accurate updates
timely messages help recover sales
Evaluate implementing advanced targeting for future campaigns to expand personalization and reach of communications, and explore additional features to drive repeat purchases and customer loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.