keeps the customer informed about shipping and tracking
Active automationSegmented communication and automations that keep customers informed
Andreia Higicol uses automations and segmentation to confirm orders and update shipments, avoiding generic messages.
Summary: Improved communication with customers, reduced manual work managing messages, maintained customer trust with up-to-date information, and organized campaigns by segment to avoid spam.
A feature connected to the customer's real workflow.
Andreia Higicol is a multi-brand marketplace whose online store is temporarily offline, limiting detailed analysis of the catalog and audience. It uses the Nuvemshop platform for its e‑commerce. Ensure customers receive clear, up‑to‑date information about their orders and shipments, and avoid generic communication by segmenting the audience.
Active automation for automatic confirmation of approved orders and continuous updates on shipping and tracking. Segmented campaigns by tags that classify customers into specific groups to avoid spam and improve message relevance.
01
Mantém clientes informados sobre pedidos e envios
02
Avoid generic communication and spam
03
Reduz trabalho manual com automações
04
Organize campaigns by specific segments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep contact efficient and personalized with customers in a marketplace with a varied catalog and a temporarily offline store, avoiding generic messages and ensuring order updates. Implement automations for order confirmation and shipping updates, combined with tag-based segmentation to trigger targeted campaigns for specific audiences, such as new, inactive, or at-risk customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation for automatic confirmation of approved orders
The company quickly understands where WhatsApp fits into the journey.
02
Automation for shipment update and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
04
Envio de mensagens personalizadas conforme perfil do cliente
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication in marketplaces
Automation reduces manual effort and improves the customer experience
Keeping customers informed increases trust even during downtime
Integrating automations with segmentation delivers positive operational results
Reactivate the store to expand the use of automations and segmentations, explore targeted mass campaigns for different customer profiles, and integrate new support and repurchase features.
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