welcomes new customers with an automatic message
Active automationWelcome automation for new Louder.ink customers
Louder.ink uses automation to welcome new customers and maintain segmented communication, avoiding spam.
Summary: Helps welcome new customers efficiently, reduces the team’s manual work, keeps customers informed, and creates a foundation for future segmented campaigns.
A feature connected to the customer's real workflow.
Louder.ink is an online store specializing in T-shirts and accessories themed around the 1980s, Post-Punk, Goth, Synth, Shoegaze and Indie. Its target audience is fans of 1980s music and culture, young people and adults interested in themed and alternative fashion. Welcome new customers with automated messages to create a strong first impression and encourage initial engagement with the brand.
When a new customer is identified, the WPP Marketing system automatically sends a personalized welcome message, strengthening the relationship from the first contact.
01
Automatically greets new customers
02
Reduces manual customer service work
03
Keep customers informed from first contact
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close relationship with new customers without overloading communication, avoiding generic messages that may be perceived as spam. Implement welcome automation via WPP Marketing, which sends automatic, personalized messages to new customers, creating relevant and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic identification of new customers on the platform
The company quickly understands where WhatsApp fits into the journey.
02
Automatic welcome message sent via WPP Marketing
This step keeps service, sales, campaign or support connected to the conversation history.
03
Personalized, timely communication
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Welcome automation is essential for initial engagement
Segmented communication prevents customer friction
E-commerce integration simplifies processes and data
Planning expansion for segmentation increases campaign relevance
Enable and enhance targeted campaigns for specific audiences, such as at-risk customers, inactive users, and top customers, to increase the relevance and effectiveness of communications.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.