welcomes new customers with an automatic message
Active automationSegmented communication and automation to enhance the shopping experience
Oakagro uses automations and segmentation to optimize communication and keep customers informed.
Summary: Reduction of manual work, improved customer relationships through personalized communication, keeping customers informed about their orders, and creating a message cadence that avoids generic communication.
A feature connected to the customer's real workflow.
Oakagro is an online store offering a variety of products for purchase over the internet with online payment, serving general online consumers. The site does not specify particular categories, functioning as a marketplace or multi-brand store. Improve communication with customers by keeping them informed throughout the purchase journey, welcoming new customers, and automatically confirming orders to increase operational efficiency and customer satisfaction.
Use of automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and product tracking. In addition, campaigns are segmented by tags that classify audiences to avoid generic communication and spam.
01
Automatic onboarding of new customers
02
Confirmação automática de pedidos
03
Real-time shipping and tracking updates
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers on a marketplace with a diverse catalog, avoiding generic messages that may be perceived as spam and reducing manual order follow-up work. Implement marketing automations to welcome customers, confirm orders and update shipments, combined with audience segmentation for targeted campaigns, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages after signup
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática após aprovação do pedido
This step keeps service, sales, campaign or support connected to the conversation history.
03
Updates sent about delivery status
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Evita comunicação genérica enviando mensagens relevantes
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação é essencial para evitar spam e melhorar engajamento
Automation reduces manual work and errors in customer service
Transparent communication keeps customers informed and satisfied
Integration with e-commerce platform enables real-time updates
Expand the use of segmentation for specific repurchase and review campaigns, and explore new automations for customer support and abandoned cart messages to increase conversion.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.