recover customers who started a purchase but didn’t finish
Configured time: 60Automation to recover customers and prevent cart abandonment
Flower Power uses automation to recover abandoned carts and segmentation for precise campaigns.
Summary: Helps recover sales opportunities, reduces the team's manual work, and keeps customers informed and engaged by creating an organized cadence for segmented campaigns.
A feature connected to the customer's real workflow.
Flower Power is an Argentine online store that sells apparel and fashion accessories, including women's clothing and accessories such as bags and costume jewelry. The target audience is consumers interested in women's fashion who shop online. Recover customers who started the purchase process but did not complete it, reducing cart abandonment and increasing engagement with the brand.
The automation sends personalized messages to customers who added products to their cart but didn't complete the purchase after a configured time, encouraging them to finalize the order.
01
recovers sales opportunities
02
reduces manual work
03
mantém clientes informados
04
prevent spam with targeting
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and avoid sending generic messages that may be perceived as spam by keeping your audience segmented and engaged. Implement abandoned cart recovery automation with segmented message delivery, integrated with your e-commerce platform, to recover customers in a personalized and effective way.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identifies abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
sends automatic messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
use tags to segment audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
personalizes communication for each segment
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases message relevance
automação reduz esforço manual
personalized communication improves engagement
integrating e-commerce platform streamlines processes
Expand use of segmentation for mass campaigns, implement new automations for repurchase and reviews, and integrate support to improve the customer experience.
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