welcomes new customers with an automatic message
Active automationSegmented communication and automations that simplify the shopping experience
Marketplace that uses automations and segmentation to improve communication and order management.
Summary: Helps recover opportunities, keeps customers informed, creates repurchase cadence and organizes campaigns by segment, reducing the risk of generic communication and increasing operational efficiency.
A feature connected to the customer's real workflow.
Vende Tutty is an Argentinian marketplace that offers a variety of products in categories such as electronics, home & design, and urban fashion, facilitating fast buying and selling through an online platform. Improve the customer experience with automated welcome messages, order confirmations and shipping updates, and avoid generic communication by segmenting audiences.
Use automations configured to welcome new customers, automatically confirm orders, and provide shipping and tracking updates. Segment audiences with tags for targeted campaigns, avoiding spam and irrelevant communication.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Automatic shipping and tracking update
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with a diverse customer base in a multi-category marketplace, avoiding generic messages and ensuring each audience receives relevant information. Implement automations for key stages of the customer journey and segmentation by tags to send targeted campaigns to distinct audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, order confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation with tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to audiences such as new customers and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid generic communication and increase message relevance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve the customer experience
Automation reduces manual work and increases efficiency
Personalized communication strengthens relationships with customers on marketplaces
Integrating automations and segmentation improves management of multiple product categories
Expand the use of segmentation for mass campaigns and integrate new automations for support and post-sale evaluation, strengthening the customer relationship.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.