welcomes new customers with an automatic message
Active automationSegmented communication and automations that keep customers informed and streamline processes
KAM STUDIO LIMITED uses automations and segmentation to enhance support and avoid generic messages.
Summary: Reduced manual work, better-informed customers about their orders and shipments, campaign organization by segments, and improved customer experience with relevant communication.
A feature connected to the customer's real workflow.
KAM STUDIO LIMITED is a corporate website in Hong Kong that offers online services and an online store, but without clear details on specific products. The target audience is general, focused on keeping customers informed and organized. Improve communication with customers through automations and segmentation, avoiding generic messages and keeping customers updated on orders and shipments.
Use automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and shipping updates with tracking. Segment audiences with tags to target specific communications, avoid spam, and increase relevance.
01
recepciona novos clientes automaticamente
02
confirms orders automatically
03
mantem clientes informados sobre envio e rastreamento
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Lack of clear, segmented communication with customers, risk of generic messages or spam, and the need to keep customers efficiently informed about orders and shipments. Implement welcome automations, order confirmations and shipping updates, combined with tag-based segmentation to send specific messages to different customer groups.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping update with tracking information
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic messages and improves relevance
automação reduz trabalho manual e agiliza comunicação
keeping customers informed increases satisfaction and trust
Wix platform integration makes campaign management easier
Expand the use of segmentation to include repurchase and review campaigns, and integrate new support features to increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.