engages the customer at the moment they show interest
Active automationIntelligent automation to drive purchases and confirm orders
Online store for erotic products uses automations to encourage first purchase and confirm orders, keeping customers informed.
Summary: Reduce manual work with automated communication, increase initial customer engagement, quickly confirm orders to keep customers informed, and organize campaigns by segmented audiences.
A feature connected to the customer's real workflow.
Ero Comércio & Co. is an online store that sells sex shop products, including intimate cosmetics and erotic accessories, highlighting express delivery and free shipping from a specified order amount. The target audience is adults interested in erotic products and consumers of intimate cosmetics. Encourage customer interest at the initial purchase moment and automatically confirm approved orders to keep the customer informed and engaged.
Through automations configured on the WPP Marketing platform, the store sends segmented messages to customers who show interest, encouraging the first purchase, and automatically confirms approved orders, ensuring efficient and personalized communication.
01
First-purchase incentive automation
02
Confirmação automática de pedidos
03
Tag-based segmentation to prevent spam
04
Personalized, relevant communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement within a sensitive segment by avoiding generic communications that could be perceived as intrusive, and ensure quick order confirmations to improve the customer experience. Implement WPP Marketing automations to encourage first purchases and automatic order confirmations, using tag-based segmentation to deliver relevant messages and prevent spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Customer segmentation by specific tags
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of messages to encourage the first purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted communication for segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
Integration with ecommerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves the customer experience
Automation reduces manual effort and increases operational efficiency
Messages at the right time are more effective for conversion
Quick order confirmations build greater customer trust
Scale up use of automations for shipping status updates and abandoned cart messages, and expand segmented mass campaigns targeted at at‑risk audiences and inactive customers.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.