welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance the customer experience
Doiseff uses automations and segmentation to engage customers with personalized messages and keep communication efficient.
Summary: Reduction of manual work in communications, increased relevance of messages sent, better customer follow-up throughout the purchase journey, and maintenance of relationships with segmented audiences.
A feature connected to the customer's real workflow.
Online women's fashion store offering elegant clothing such as sets, dresses and accessories, focused on high quality and special offers. Doiseff aims to maintain a close and efficient relationship with its customers, valuing the shopping experience. Welcome new customers, confirm orders automatically and keep customers informed about shipping status, while avoiding generic communication through audience segmentation.
Message automation for welcome messages, order confirmation and shipping updates, integrated with the ecommerce system. Audience segmentation by tags to target specific campaigns, avoiding spam and increasing the relevance of communications.
01
recepciona novos clientes automaticamente
02
confirms orders without manual intervention
03
keeps customers informed about shipping and tracking
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication with customers relevant and personalized, avoiding generic messages that may be perceived as spam, and ensure customers are always informed about their orders and shipments. Implement automations to welcome new customers, confirm orders and update shipment status, combined with tag-based segmentation for targeted campaigns, ensuring segmented and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
integrated messaging automation for ecommerce
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending welcome, confirmation and shipping update messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
targeted campaigns for segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation reduces manual work and improves the customer experience
Segmentation prevents generic messages and increases relevance
Keeping customers informed strengthens relationships
ecommerce integration makes communication management easier
Expand the use of segmentation for repurchase and review campaigns, exploring new automations to increase customer engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.