welcomes new customers with an automatic message
Active automationAutomation and segmentation to improve the customer experience
Ritmo Sencillo uses automations and segmentation to better communicate with your customers and optimize operations.
Summary: Improved organization of communications, reduced manual work for the team, better-informed and more engaged customers, and personalized communication that helps preserve relationships and customer loyalty.
A feature connected to the customer's real workflow.
Ritmo Sencillo is an Argentine online store that sells products focused on well-being and comfort, such as a 3D blackout eye mask, a rechargeable cervical massager, and a premium digital watch. The company operates on an e‑commerce platform with online payment and offers promotions to attract consumers interested in health and relaxation. Improve communication with customers through automated and segmented messages, ensuring order confirmation, shipping updates, and a warm welcome for new customers, while avoiding spam and generic messages.
Uses configured automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on product shipping and tracking. Segments audiences with tags to target specific campaigns, such as new, at-risk, or inactive customers, maintaining relevant and personalized communication.
01
reduces manual work
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mantém clientes informados
03
automatic order confirmation
04
atualização de envio e rastreamento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive important information about their orders and shipments without overwhelming them with generic messages or spam, while maintaining a close and efficient relationship in a competitive segment. Implement automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to send targeted, relevant campaigns aligned with customer profiles and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending shipping status updates and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
avoid generic messaging by using segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve engagement
automação reduz carga operacional e agiliza comunicação
relevant messages increase satisfaction and loyalty
integration with ecommerce platform streamlines information flow
Expand the use of segmentation for repurchase and product review campaigns, and integrate new automations for support and abandoned cart messages, extending the customer's relationship cycle.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.