automatically welcome new customers with message
Active automationAutomation and segmentation for effective engagement in the real estate market
Smart Gayrimenkul uses automation and segmentation to improve communication and engagement with clients in the real estate sector.
Summary: Helps recover opportunities, reduces manual work, keeps clients informed, and creates an organized re-purchase and relationship cadence by segments.
A feature connected to the client's real routine.
Smart Gayrimenkul operates in the real estate market in Turkey, offering buying, selling, and rental of properties, as well as wooden villa construction projects. The audience includes buyers, renters, investors, and those interested in villa construction. Improve engagement with different audiences through personalized, automated, and segmented communication, increasing operational efficiency and customer satisfaction.
Using automation to send welcome messages to new clients and segmented mass campaigns by tags that identify profiles such as new clients, at-risk, inactive, recent buyers, and top customers.
01
Personalized communication
02
Message automation
03
Audience segmentation
04
Redução de trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with different client profiles in the real estate market, avoiding generic messages and optimizing team time. Implementation of message automation and segmented campaigns via WPP Marketing, integrated with Wix, to personalize contact and automate communication processes.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Segmentation by tags for different customer profiles
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
04
Envio automático de mensagens de boas-vindas para novos clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Mass campaigns targeted at specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with Wix platform for unified management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e spam
Automação reduz esforço manual e aumenta eficiência
Personalized messages strengthen relationships
Technological integration facilitates campaign management
Expand the use of automations to include support messages and evaluation, as well as explore new segmentations to deepen customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.