welcomes new customers with an automatic message
Active automationAutomation and segmentation for effective engagement in the real estate market
Smart Gayrimenkul uses automation and segmentation to improve communication and engagement with clients in the real estate sector.
Summary: Helps recover opportunities, reduces manual work, keeps customers informed, and creates organized repurchase and relationship cadences by segment.
A feature connected to the customer's real workflow.
Smart Gayrimenkul operates in the Turkish real estate market, offering property sales, purchases and rentals, as well as wooden villa construction projects. Its audience includes buyers, tenants, investors and those interested in villa construction. Improve engagement with different audiences through personalized, automated and segmented communication, increasing operational efficiency and customer satisfaction.
Use automation to send welcome messages to new customers and targeted mass campaigns segmented by labels that identify profiles such as new customers, at-risk, inactive, recent buyers, and best customers.
01
Personalized communication
02
Message automation
03
Audience targeting
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with different customer profiles in the real estate market, avoiding generic messages and optimizing the team's time. Implement message automation and segmented campaigns via WPP Marketing, with integration to Wix, to personalize contact and automate communication processes.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Tag-based segmentation for different customer profiles
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
04
Envio automático de mensagens de boas-vindas para novos clientes
This step keeps service, sales, campaign or support connected to the conversation history.
05
Mass campaigns targeted to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with Wix platform for unified management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automação reduz esforço manual e aumenta eficiência
Personalized messages strengthen relationships
Technological integration simplifies campaign management
Expand the use of automations to include support and feedback messages, and explore new segmentations to deepen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.