automatically welcome new customers with message
Active automationSegmented communication that values the comfort and elegance of Luma Loungewear
Luma Loungewear uses automations and segmentation to keep customers informed and engaged.
Summary: Improves customer experience with clear and automatic information, reduces manual work for the team, organizes campaigns efficiently by segment, and strengthens relationships with different customer profiles.
A feature connected to the client's real routine.
Luma Loungewear is a brand that offers premium women's pajamas, focused on comfort, elegance, and quality for everyday wear, with sales mainly conducted online through the Nuvemshop platform. Keeping customers informed about order status, welcoming new customers, and strengthening relationships through segmented and personalized communication.
Automation of welcome messages for new customers, automatic confirmation of approved orders, and continuous updates on shipping and tracking of purchases. Campaigns are organized by segments defined by tags, avoiding generic communication and spam.
01
Recupera oportunidades de venda
02
Reduz trabalho manual com automações
03
Mantém clientes informados sobre pedidos
04
Avoids generic communication and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective and personalized communication for different customer profiles, avoiding generic messages that can be perceived as spam, and keeping the customer always updated on the order status. Implementation of automations integrated with the e-commerce platform that send automatic messages for welcomes, order confirmation, and shipping updates, combined with segmentation by tags for targeted campaigns to specific audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag-based segmentation for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Envio de mensagens específicas para públicos segmentados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita desgaste com mensagens genéricas
Automation optimizes communication and reduces manual effort
Manter cliente informado aumenta confiança e satisfação
Segmented campaigns strengthen relationships and loyalty
Expand the use of segmentation for repurchase and review campaigns, as well as integrate additional resources for support and abandoned cart messages, increasing engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.