recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery with smart segmentation
Use Tenis Best uses automation to recover customers who abandon carts and segments audiences for personalized campaigns.
Summary: Helps recover sales opportunities, reduces the team’s manual work, and keeps customers informed with personalized messages by creating an efficient communication cadence.
A feature connected to the customer's real workflow.
Online store focused on selling sneakers and sports accessories, offering automatic promotions and discounts for multiple-item purchases. The target audience consists of consumers interested in branded sports sneakers, both men's and women's. Recover customers who started a purchase but did not complete it, keeping them engaged and increasing conversion.
Automatic sending of messages to customers who abandoned their cart after a configured time, intended to encourage them to complete the purchase.
01
Recovery of lost sales
02
Redução do trabalho manual
03
Personalized communication
04
Efficient segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Prevent loss of sales due to cart abandonment and reduce manual work to recover customers while maintaining relevant communication for different profiles. Implement abandoned cart recovery automation configured to send messages after 60 minutes, combined with intelligent segmentation using tags for distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Detect abandoned cart after 60 minutes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic message sending to recover the purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
Customer segmentation by tags for targeted messaging
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Keeps the customer informed and encourages completion of the purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automação reduz esforço manual e aumenta eficiência
Segmentation is essential to avoid generic communication
Messages at the right time help recover sales
Personalization improves the customer experience
Expand the use of targeting for future mass campaigns, enhance message personalization, and integrate new automations for repurchase and review.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.