automatically welcome new customers with message
Active automationAutomation and segmentation for a better patient experience
Clinical Diagnostic Center uses automation and segmentation for efficient and ethical communication with its patients.
Summary: Reduction of manual work in communication, improvement of the patient experience with clear and automatic information, and organization of campaigns by segments for greater relevance and engagement.
A feature connected to the client's real routine.
Clinical Diagnostic Center offers laboratory study packages focused on prevention and health care, with a strong ethical commitment, reliability, and empathy, serving individuals and families seeking peace of mind and security in results. Improve communication with patients through automated messages that welcome new clients, confirm orders, and update on shipments, ensuring clear and timely information.
Use of automations configured to send welcome messages to new clients, automatic confirmations of approved orders, and updates on the sending and tracking of exams, with segmentation based on tags to avoid generic messages.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Real-time updates on shipments
04
Segmented communication avoids spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication with patients at different stages of the process, avoiding generic messages and maintaining the ethical and quality commitment of the Clinical Diagnostic Center. Implementation of message automations integrated with Wix e-commerce, with segmentation by tags to send specific messages to different audiences, such as new clients and patients with ongoing orders.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new clients
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Integração com plataforma de ecommerce
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta agilidade
Ethical and empathetic communication strengthens patient trust
Integration with e-commerce facilitates information flow
Expand the use of segmentation to include audiences such as inactive and at-risk clients, as well as implementing re-engagement and evaluation campaigns to strengthen the relationship.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.