automatically welcome new customers with message
Active automationAutomation and segmentation to prepare and maintain move-in ready homes
Leadhomz uses automation and segmentation to communicate residential services with efficiency and personalization.
Summary: Improved organization of communications, reduction of manual work, keeping clients informed and engaged, and creating a communication cadence aligned with each client's profile.
A feature connected to the client's real routine.
Leadhomz offers services to prepare new homes for occupancy, including deep cleaning, pest control, installations, repairs, decoration, smart home setup, and maintenance, focusing on facilitating the move with an integrated service. Keeping clients informed and engaged throughout the contracting and service execution process, ensuring efficient and personalized communication.
Use of automations to welcome new clients, confirm orders, and update on shipping and tracking, as well as segmentation to send specific messages to different audiences, avoiding generic communications and spam.
01
Automated reception of new customers
02
Automatic order confirmation
03
atualização automática de envio e rastreamento
04
comunicação segmentada para evitar spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for various residential services, avoiding generic messages that may be perceived as spam, and keeping clients informed throughout the process. Implementation of message automations for greetings, order confirmations, and shipping updates, combined with segmentation by tags to target specific campaigns to audiences such as new clients and clients at different stages of the relationship.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
atualizações automáticas sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
avoids generic communication by sending specific messages to different audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid spam and improve engagement
automation reduces manual effort and increases efficiency
manter o cliente informado melhora a experiência e confiança
integração com plataforma de e-commerce facilita o fluxo de comunicação
Expand the use of segmentation to include re-purchase and review campaigns, enhance integrations for customer support, and explore new automation features to further increase operational efficiency.
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