Segmented communication for plus size women's fashion clients

BeidÊ uses segmentation and mass campaigns to engage plus-size women's jeans customers.

Fashion and accessories campanhas em massa segmentação WPP Marketing women's fashion plus size

Summary: Helps keep clients informed, creates a repurchase cadence, and organizes campaigns by segment, reducing the risk of generic communication and increasing operational efficiency.

A feature connected to the client's real routine.

BeidÊ is an online store specializing in women's jeans, including plus size sizes, aiming to promote its products with a focus on women's fashion and size inclusion. Engaging different segmented audiences to increase campaign effectiveness, avoiding generic communication and spam.

Use of tags to segment audiences such as new customers, at-risk customers, inactive customers, recent buyers, and best customers, sending mass messages specific to each group.

01 evita comunicação genérica e spam

02 mantém clientes informados

03 cria cadência de recompra

04 organiza campanhas por segmento

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant communication for different customer profiles in a competitive segment, avoiding generic messages that could be perceived as spam. Implement mass campaigns with segmentation via tags, using WPP Marketing resources to organize and direct specific messages to each audience.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentation by labels for different audiences. Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

envio de mensagens em massa direcionadas The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Occasional use of campaigns to prevent fatigue Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

integração com plataforma de e-commerce para dados atualizados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation increases communication relevance

Mass campaigns need to be well-targeted to avoid rejection

Strategic use of automations can enhance future results

Evaluate the activation of automations such as abandoned cart recovery to boost sales recovery and expand segmentation use in future campaigns.

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