recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and segmentation for wholesale women's clothing
Love This uses automation to recover abandoned carts and segmentation for efficient communication with store owners.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, reduces the team's manual work, and organizes campaigns by segment to drive greater operational efficiency.
A feature connected to the customer's real workflow.
Love This is a wholesale company specialized in online sales of women's apparel, serving retailers and resellers with a wide range of sizes, prints and fabrics, offering competitive prices and minimum order quantities for online purchases via an integrated platform. Recover customers who started the purchase process but did not complete it, increasing conversion opportunities and reducing cart abandonment.
The automation identifies customers who abandoned their cart and sends recovery messages after a configured time, keeping the customer informed and encouraging order completion.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Improvement in conversion rate
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and avoid generic communications that could be considered spam by the wholesale women's fashion audience. Implement abandoned cart recovery automation with precise segmentation using tags to separate audiences and campaigns, keeping communication relevant and personalized.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identificação de carrinhos abandonados
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Relevant communication to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Monitoring and adjustments according to customer responses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual effort and keeps contact cadence
Personalized communication is essential in fashion wholesale
E-commerce platform integration simplifies management
Expand the use of segmentation for future mass campaigns and explore other automations for repurchase and support, further enhancing the wholesale customer experience.
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