welcomes new customers with an automatic message
Active automationIntegrated automation to improve service and communication
Angel M. Beber S.a. uses automations for welcome messages, order confirmation and shipping updates, optimizing communication with customers.
Summary: Helps reduce manual work for the team, keeps customers informed throughout the entire buying journey, and creates a smoother, more professional experience that strengthens relationships with the target audience.
A feature connected to the customer's real workflow.
Angel M. Beber S.a. is an Argentine distributor of tools and equipment for the automotive industry, with an extensive network of salespeople and technical support, operating for over 60 years and with national presence, including a showroom and free shipping in Buenos Aires. Improve communication with customers by welcoming new buyers, confirming orders and keeping them informed about shipment status, reducing manual work and increasing operational efficiency.
Message automations configured to send welcome messages to new customers, automatically confirm approved orders, and update customers about the shipping and tracking of their purchases.
01
Automatic onboarding of new customers
02
Confirmação automática de pedidos
03
Atualização automática sobre envio e rastreamento
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers in a high-volume business with multiple service points, avoiding generic messages and excessive manual work. Implement message automations to welcome new customers, confirm orders, and provide shipping updates, integrated with the Wix system, ensuring speed and organization in communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Customer makes a purchase on the Wix platform
The company quickly understands where WhatsApp fits into the journey.
02
Automation sends welcome message to the new customer
This step keeps service, sales, campaign or support connected to the conversation history.
03
Approved order generates automatic confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
04
Shipping update sent with tracking information
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation makes continuous communication effortless
Specific messages improve the customer experience
Integration with e-commerce platform is essential for efficiency
Segmentation could be the next step to avoid generic communication
Assess the implementation of targeting for mass campaigns aimed at specific audiences, such as inactive or at-risk customers, and explore additional repurchase and support features to expand engagement.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.