Automatically confirm approved orders
Active automationAutomatic order confirmation and segmented campaigns for chimarrão customers
Banca 2 Rancho Nativo uses automation to confirm orders and targeted campaigns for different audiences.
Summary: Operational improvement in automatic order confirmation, better organization of campaigns by segment, and keeping the customer informed and engaged, with reduced manual work for the team.
A feature connected to the client's real routine.
With over 40 years in the Porto Alegre Public Market, Banca 2 Rancho Nativo sells bulk herb-mate and accessories for chimarrão, serving traditional consumers and enthusiasts of the regional product. Automating order confirmation and conducting segmented campaigns to improve relationships and engagement with different audiences, avoiding generic communications and spam.
Using automation for automatic sending of messages confirming approved orders, as well as mass campaigns segmented by tags that separate audiences such as new customers, at risk, inactive, and recent buyers.
01
Confirmação automática de pedidos
02
Segmented campaigns for specific audiences
03
Redução do trabalho manual
04
Personalized communication avoiding spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, avoiding generic messages that can be perceived as spam, and ensuring customers are always informed about their orders. Implementation of order confirmation automation and use of segmented mass campaigns via WPP Marketing, integrated with the e-commerce platform Nuvemshop, to organize and direct messages according to the customer profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic confirmation after order approval
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Campanhas em massa são segmentadas por etiquetas de público
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Messages are directed to new, at-risk, inactive, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and increases message relevance
Automation reduces manual work and errors in communication
Keeping the customer informed improves experience and loyalty
Occasional use of mass messages can be effective when well segmented
Activate other available automations, such as abandoned cart recovery and shipping updates, to expand automated communication and further strengthen customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.