automatically confirms approved orders
Active automationAutomatic order confirmation and targeted campaigns for chimarrão customers
Banca 2 Rancho Nativo uses automation to confirm orders and targeted campaigns for distinct audiences.
Summary: Operational improvement in automatic order confirmation, better organization of campaigns by segment, and keeping the customer informed and engaged while reducing the team's manual work.
A feature connected to the customer's real workflow.
With over 40 years in the Porto Alegre public market, Banca 2 Rancho Nativo sells loose erva-mate and chimarrão accessories, serving traditional consumers and enthusiasts of the regional product. Automate order confirmations and run segmented campaigns to improve relationships and engagement with different audiences, avoiding generic communications and spam.
Use automation to automatically send confirmation messages for approved orders, and to run mass campaigns segmented by tags that separate audiences such as new customers, at-risk, inactive, and recent buyers.
01
Automatic order confirmation
02
Segmented campaigns for specific audiences
03
Reduced manual work
04
Personalized communication that avoids spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages that may be perceived as spam, and ensure customers are always informed about their orders. Implement order confirmation automation and use targeted mass campaigns via WPP Marketing, integrated with the e-commerce platform Nuvemshop, to organize and direct messages according to customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends automatic confirmation after order approval
This step keeps service, sales, campaign or support connected to the conversation history.
04
Mass campaigns are segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Messages are targeted to new, at-risk, inactive, and recent-purchase customers
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases message relevance
Automation reduces manual work and communication errors
Keeping the customer informed improves experience and loyalty
Occasional use of bulk messages can be effective when well targeted
Enable other available automations, such as abandoned cart recovery and shipping updates, to expand automated communication and further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.