welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication in cosmetics
Cultural Cosmético uses automations and segmentation to engage customers with personalized messages and maintain efficient contact.
Summary: Reduction of manual work in communications, increased customer engagement through personalized messages, keeping customers informed about orders and shipments, as well as creating a cadence for repurchases and strengthening loyalty.
A feature connected to the customer's real workflow.
An online cosmetics store offering makeup, skincare, supplements and perfumes, focused on enhancing external beauty and promoting customer well-being. Create personalized and efficient communication for different audiences, keeping customers informed, encouraging first purchases and strengthening post-purchase relationships.
Use automations configured to welcome new customers, encourage first purchases, confirm orders and provide shipping updates, combined with tag-based segmentation to send specific messages to distinct audiences, avoiding generic communication or spam.
01
comunicação personalizada
02
automação de mensagens
03
audience segmentation
04
order and shipping information
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles in a competitive segment, avoiding generic messages that may be perceived as spam. Configure automations for different stages of the customer journey and use tag-based segmentation to target specific campaigns, ensuring each audience receives relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for reception, encouragement, confirmation and updates
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation for different audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending tailored messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for order data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz esforço manual e mantém clientes informados
mensagens personalizadas fortalecem o relacionamento e incentivam recompra
Expand the use of segmentation for seasonal promotional campaigns, integrate new automations for post-sale support, and explore behavioral analytics to further enhance personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.