automatically welcome new customers with message
Active automationAutomation and segmentation for effective engagement in personalized fashion
Lieber Bock Als Fohlen uses automation and segmentation to keep customers informed and engaged with personalized Cologne products.
Summary: Improved campaign organization, reduction of manual work, keeping customers informed, and creating an efficient cadence for repurchase and loyalty.
A feature connected to the client's real routine.
Lieber Bock Als Fohlen produces and sells stickers, t-shirts, caps, bags, and other personalized accessories with a theme from the city of Cologne, serving residents, tourists, and enthusiasts of themed products. Keep customers informed and engaged, improve the shopping experience, and strengthen the relationship through relevant and segmented communication.
Use of automations for welcome messages, order confirmation, and shipping updates, as well as segmented campaigns that avoid generic communication or spam, sending specific messages to audiences such as new customers, at-risk customers, and recent buyers.
01
Personalized communication
02
Redução do trabalho manual
03
Engajamento segmentado
04
Keeping the customer informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective and personalized communication for a diverse audience, avoiding generic messages and keeping customers informed throughout the purchase process. Implementation of automations integrated with the Wix e-commerce platform for automatic sending of welcome messages, order confirmation, and shipping updates, combined with segmented campaigns for specific audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for welcome, order confirmation, and updates
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation by tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending targeted messages to audiences such as new customers and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação aumenta a relevância da comunicação
Automation reduces manual effort and enhances customer experience
Personalized communication strengthens the relationship with the customer
Expand the use of segmentation for new audiences, integrate new automations for evaluation and support, and enhance thematic campaigns to increase engagement.
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