recovers customers who started but did not complete a purchase
Configured time: 60Effective automation for cart recovery and order confirmation
Online women's fashion store uses automations to recover carts and notify customers about orders.
Summary: Helps recover sales opportunities, reduce manual communication work, keeps customers informed, and creates an efficient messaging cycle during the shopping journey.
A feature connected to the client's real routine.
Season is an Argentine online store focused on women's fashion, offering shirts, tops, shorts, pants, skirts, dresses, jumpsuits, jackets, and coats, with easy online payment. Recover customers who started shopping but didn't finish, keep customers informed about order and shipping status, and automatically confirm approved orders.
WPP Marketing sets up automations that send segmented messages to customers who abandon carts, notification of order confirmation, and shipping updates, avoiding generic communication and spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
Avoids generic communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement during the online purchase process, prevent losses from abandoned carts, and ensure customers are informed about their orders. Implements automations for abandoned cart recovery, order confirmation, and shipping updates via WPP Marketing, with segmentation that avoids generic communication and enhances customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic messages sent for abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic update on shipment status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation improves engagement and sales recovery
segmentação evita spam e aumenta relevância da comunicação
Keeps customers informed, reduces doubts, and increases satisfaction
Evaluate activation of new automations like welcome messages and first purchase incentives to expand relationships and maximize future sales.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.