recover customers who started a purchase but didn’t finish
Configured time: 60Effective automation for cart recovery and order confirmation
Women's online fashion store uses automations to recover carts and inform customers about orders.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed, and creates an efficient messaging cadence throughout the purchase cycle.
A feature connected to the customer's real workflow.
Season is an Argentine online store focused on women's fashion, offering shirts, tops, shorts, pants, skirts, dresses, jumpsuits, jackets, and coats, with easy online payment. Recover customers who started purchases but didn't complete them, keep customers informed about order and shipping status, and automatically confirm approved orders.
WPP Marketing configures automations that send targeted messages to customers who abandon carts, order confirmation notifications, and shipping updates, avoiding generic communication and spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
avoid generic communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged during the online purchase process, preventing losses from abandoned carts and ensuring customers are informed about their orders. Implement automations for abandoned cart recovery, order confirmation, and shipping updates via WPP Marketing, with segmentation that avoids generic communication and improves the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages for abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping status update
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation improves engagement and sales recovery
segmentação evita spam e aumenta relevância da comunicação
Keeping customers informed reduces doubts and increases satisfaction
Evaluate enabling new automations such as welcome messages and first-purchase incentives to expand relationships and boost future sales.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.