welcomes new customers with an automatic message
Active automationIntelligent automation for personalized, segmented communication
ERDE Diseño & Creacion uses automations and segmentation to personalize communication and improve the customer experience.
Summary: Reduced manual work in communication, increased efficiency in customer service, and keeping customers informed throughout the purchase process, as well as strengthening relationships through segmented, relevant messages.
A feature connected to the customer's real workflow.
ERDE Diseño & Creacion transforms ideas into customized products, such as gifts, décor, and 3D-printed items, serving consumers who seek unique pieces and fans of pop culture and geek themes. It operates with an integrated e-commerce platform for online sales. Improve the customer experience through automated and segmented communication, ensuring clear information about orders and shipments, and welcoming new customers in a personalized way.
Use automations configured to send welcome messages to new customers, automatic confirmations for approved orders, and continuous updates on shipping status and tracking. Segment the customer base with tags for specific campaigns, avoiding generic communication and spam.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização constante sobre envio e rastreamento
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with customers is relevant and personalized, avoiding generic messages that could cause disengagement, while keeping customers efficiently informed about their orders. Implement automations to welcome, confirm and update customers automatically, combined with audience segmentation to send targeted messages aligned with the customer's profile and stage in the purchase journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre status de envio
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmenting the database with tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Evita mensagens genéricas e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação melhora a relevância da comunicação
Automação reduz esforço manual e erros
Manter clientes informados aumenta satisfação
Personalization reinforces brand identity
Expand the use of segmentation for repurchase and review campaigns, and explore additional integrations for ongoing customer support and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.