Segmentation and automation for effective engagement in decor

Casa Trendy uses targeted campaigns and automations to improve communication and engagement with home décor customers.

Home & Decor campanhas em massa segmentação automações Nuvemshop integration mensagens personalizadas

Summary: Casa Trendy managed to organize its campaigns by segment, keeping customers informed and engaged, while also reducing manual work with automations — helping recover opportunities and create a more efficient shopping experience.

A feature connected to the customer's real workflow.

Casa Trendy is an online store specializing in home decor, household items and accessories, focused on transforming spaces with style. Its target audience is consumers interested in renewing and decorating their homes with distinctive products and current trends. Improve communication with customers by avoiding generic messages and spam, segmenting the audience for more relevant campaigns, and automating processes to keep customers informed and engaged.

Use tags to segment audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top customers, sending targeted mass campaigns to each group. Additionally, implement automations to confirm orders and update customers about shipments, ensuring a smooth, personalized experience.

01 evita comunicação genérica e spam

02 mantém clientes informados

03 reduces manual work

04 cria cadência de recompra

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain personalized, relevant communication for different customer profiles, avoiding sending generic messages that may be perceived as spam, while automating processes to reduce operational effort. Implement mass campaigns with segmentation by tags and automations for order confirmation and shipping updates, using WPP Marketing features integrated into the e‑commerce platform.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: heavy use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

segmentação por etiquetas para públicos específicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

sending targeted mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

order confirmation and shipping update automations This step keeps service, sales, campaign or support connected to the conversation history.

integração com plataforma de e-commerce para dados atualizados This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

segmentation increases message relevance

automations reduce operational effort

personalized communication improves engagement

integration makes data management and updates easier

Expand the use of active automations for welcome and post-sale messages, and explore new segmentations and integrations to further enhance personalization and customer relationships.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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