welcomes new customers with an automatic message
Active automationSegmented and automated communication for imported perfume customers
Pluma Parfum uses automations and segmentation to improve communication and the shopping experience for imported perfumes.
Summary: Reduced manual work, increased customer engagement through relevant messages, better tracking of the purchase journey, and stronger relationships with your audience.
A feature connected to the customer's real workflow.
Online store focused on original imported and high-end perfumes, offering smaller sizes to facilitate sampling and purchase with shipping across Brazil. Improve the customer experience with personalized communication, automate confirmations and updates, and avoid generic messages or spam.
Use automations to send welcome messages, order confirmations and shipping updates; segment by tags to separate audiences like new customers, recent purchasers and inactive customers, ensuring relevant, targeted messaging.
01
recepciona novos clientes automaticamente
02
confirm approved orders without manual intervention
03
mantem clientes informados sobre envio e rastreamento
04
evita comunicação genérica ou spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles without generating spam or irrelevant messages, and automate processes to optimize operations. Set up automations for essential messages and use segmentation to send targeted campaigns, integrated with the e-commerce system for automatic order status updates and shipping.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para separar públicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
campaigns sent only to specific segments
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar mensagens irrelevantes
automation reduces errors and manual work
e-commerce integration enables automatic updates
Relevant messages increase engagement and satisfaction
Expand the use of segmentation for repurchase and review campaigns, and also explore new automations for support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.