Segmentation and automation for effective engagement in decoration
Casa Trendy uses targeted campaigns and automations to improve communication and engagement with decoration clients.
Summary: Casa Trendy managed to organize its campaigns by segment, keeping customers informed and engaged, as well as reducing manual work with automations, which helps recover opportunities and create a more efficient shopping experience.
A feature connected to the client's real routine.
Casa Trendy is an online store specializing in decoration items, utilities, and accessories for the home, focused on transforming environments with style. Its target audience is consumers interested in renewing and decorating their homes with distinctive products and current trends. Improving communication with customers by avoiding generic messages and spam, segmenting the audience for more relevant campaigns, and automating processes to keep customers informed and engaged.
Uses tags to segment audiences such as new customers, at-risk customers, inactive, recent buyers, and best customers, sending mass campaigns specific to each group. Additionally, it implements automations to confirm orders and update customers about shipments, ensuring a smooth and personalized experience.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and relevant communication for different customer profiles, avoiding sending generic messages that can be perceived as spam, as well as automating processes to reduce operational effort. Implementation of mass campaigns with segmentation by tags and automations for order confirmation and shipment updates, using WPP Marketing features integrated with the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
Next steps in the setup.
Segmentation increases message relevance
automations reduce operational effort
Personalized communication enhances engagement
integration facilitates data management and updates
Expand the use of active automations for welcome and post-sale, as well as explore new segmentations and integrations to further enhance personalization and customer relationships.
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