Stimulates the customer when they show interest
Active automationAutomation and segmentation for efficient engagement in supplements
Fika uses incentive automation for the first purchase and segmentation for personalized communication in supplements.
Summary: Helps recover purchase opportunities, reduces manual work with automations, keeps customers informed, and creates a segmented communication cadence for greater relevance.
A feature connected to the client's real routine.
Fika is an Argentine online store that sells dietary supplements, vitamins, and wellness products, offering easy payment and shipping options nationwide. Stimulate customers when they show interest, encourage the first purchase, and maintain segmented communication to avoid generic messages.
Use of automation configured to send messages encouraging the first purchase and segmentation by tags that classify audiences as new customers, at risk, inactive, and recent buyers.
01
comunicação segmentada e personalizada
02
estimulo à primeira compra
03
redução de mensagens genéricas e spam
04
integration with e-commerce platform
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and increase conversion without overwhelming them with generic or irrelevant messages, ensuring efficient and segmented communication. Implementation of automation to encourage the first purchase and use of segmentation by tags to send targeted campaigns, integrated with the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
identification of customer interest
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of encouragement messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma Nuvemshop para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves communication relevance
automation optimizes team time
avoiding generic messages increases engagement
integration with e-commerce facilitates accurate data
Expand the use of automations for repurchase and review, as well as explore segmented mass campaigns for other customer profiles.
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